INTU - Intuit Inc

NASDAQ · Technology · Software—Application

$393.25

Market Closed

End of day · Apr 17, 2026, 12:00 AM

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About

Intuit Inc. provides financial management and compliance products and services for consumers, small businesses, self-employed, and accounting professionals in the United States, Canada, and internationally. The company operates in four segments: Small Business & Self-Employed, Consumer, Credit Karma, and ProConnect. The Small Business & Self-Employed segment provides QuickBooks online services and desktop software solutions comprising QuickBooks Online Advanced, a cloud-based solution; QuickBooks Enterprise, a hosted solution; QuickBooks Self-Employed solution; QuickBooks Commerce, a solution for product-based businesses; QuickBooks Online Accountant; and payroll solutions, such as online payroll processing, direct deposit of employee paychecks, payroll reports, electronic payment of federal and state payroll taxes, and electronic filing of federal and state income tax returns. This segment also offers payment-processing solutions, including credit and debit cards, Apple Pay, and ACH payment services; QuickBooks Cash business bank account; and financial supplies and financing for small businesses. The Consumer segment provides TurboTax income tax preparation products and services; and personal finance. The Credit Karma segment offers consumers with a personal finance platform that provides personalized recommendations of home, auto, and personal loans, as well as credit cards and insurance products. The ProConnect segment provides Lacerte, ProSeries, and ProFile desktop tax-preparation software products; and ProConnect Tax Online tax products, electronic tax filing service, and bank products and related services. It sells products and services through various sales and distribution channels, including multi-channel shop-and-buy experiences, websites and call centers, mobile application stores, and retail and other channels. The company was founded in 1983 and is headquartered in Mountain View, California.

https://www.intuit.com

INTU - Intuit Inc

Technology

Looking at INTU right now, I'm leaning bearish for the next few months. It's hard to ignore how sharply it's come down from that summer/fall rally last year. It peaked above 750, floated near there for a bit, but then it just kept sliding especially after January, where it dropped from the mid 500s to barely above 400. We’re sitting at 389.51 now, which feels heavy after such a fast fall. That’s a massive reset in a pretty short span. The main thing worrying me is that Intuit’s core business (tax and financial software) faces a more competitive environment than it did a few years back. Growth is slower, and those wild highest highs from last year were never going to last once the market cycle turned. Plus, with the consumer a bit more cautious and small businesses watching costs, I don’t see a quick turnaround in demand. Margins are still decent but not immune to this kind of pressure. I’m setting a target price of 360.00. That’s a little under 8 percent down from here. It isn’t a total collapse, and maybe the selling eases soon, but I still think it grinds lower. Not a lot of positive momentum, and fundamentally the recent quarters haven’t supplied a real reason to pile back in yet. The main risk is that Intuit surprises to the upside in its upcoming earnings. If they manage a beat and guide above expectations, especially if they manage to show any kind of new product adoption, the stock could bounce hard. So, if you’re shorting or even just sitting out, watch out for that next quarterly report in a few weeks. Until then, I’m staying cautious.

Entry

$389.51

Below

$360.00

Jun 4, 2026

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125 to 17562

Bearish

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INTU - Intuit Inc

Technology

Looking at INTU lately, I can’t ignore how wild the last year has been. From a high near 780 last summer to a pretty sharp fall all the way below 400 in February, then a bit of a bounce but never really reclaiming its old range. That’s a lot of volatility for what’s supposed to be a pretty steady blue chip tech. I’m leaning bearish here, or at least pretty skeptical that we get any fast recovery from this sort of chart. The business itself isn’t broken people still need TurboTax and QuickBooks, and they’ve got a good lock on that software segment. But growth feels like it’s stalling out. Margins are okay, but not exceptional anymore, and with the IRS rolling out its free filing pilot, I think the market is getting more nervous about how defensible INTU’s bread and butter really is. That’s not a headline risk, it’s more of a slow drip, but it matters. I’d put a target of 370.00 on this one for the next few months. That’s a little below where we are now, but I just don’t see a catalyst to get us back into the 600s or 700s anytime soon unless something fundamental changes. The one thing that could move the needle positively is a surprise earnings beat and a decent guide for fiscal Q4 if they somehow thread the needle on both user growth and margin protection, maybe you get some relief buying. But that’s a big "if" in this environment. Main risk? Honestly, INTU has a huge installed base and sticky products, so if they throw out a massive buyback or the IRS stalls on its plans, you could get squeezed on a short. But from here, I’m just not seeing a ton of upside worth chasing.

Entry

$410.24

Below

$370.00

Jun 3, 2026

Karma

125 to 17562

Bearish

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