Bullish CL thesis by danielcharts

CL - Colgate-Palmolive Company - Consumer Defensive

Looking at Colgate Palmolive (CL), I’m leaning bullish here even though the last year’s chart has been messy. If you scroll back, CL was sliding from the high 90s in February down to sub 80 by October, but since then it’s clawed back up. We’re now hovering around 90.44, and that’s after a couple of strong bursts earlier this year. So, not a rocket ship, but not dead money either.

My target is 106.00 in the next 18 weeks. That’s not wild upside, but in this market defensive names with steady cash flows are something I actually want to own. CL has decent pricing power, especially given how sticky consumer staples are even when things tighten up. On top of that, input costs (like packaging and raw materials) seem to be stabilizing, which should help margins hold up or even improve into the next couple of quarters. Their brand portfolio is massive, and they’ve managed to pass on price hikes without too much volume loss.

Caveat: one real risk I see is consumer pushback if they raise prices again this year. If we see another inflation shock or even just flat household spending, shoppers will trade down. That could ding both volumes and perception, though CL’s brands usually weather the storm better than most.

Biggest catalyst I’m watching is their Q3 earnings in a few months. If they deliver even a small beat and guide with confidence on costs, the stock could finally get out of this sideways funk. Wouldn’t shock me to see some multiple expansion if there’s any hint of margin upside. Sitting tight and adding on dips for now.

Bullish

Open

Created May 23, 2026

Community vote

Entry Price

$90.44

Above

$106.00

Target Date

Sep 26, 2026

Karma

111 to 16155

Above target (win)Projection

Comments

May 24, 2026 · 13:01

106 isn’t crazy for CL if we get some rotation back into staples, but 18 weeks is tight. Their recovery off the lows has been decent but unless earnings surprise, feels like more of a slow grind than a sprint. Might see your price but probably not with fireworks. Steady cash only gets you so far these days.

May 24, 2026 · 14:35

Honestly I’m with you on the grind part. The bounce from sub 80 was nice but this thing never exactly goes parabolic. If there’s a big shift into staples maybe it gets there, otherwise I’d expect more slog than sprint too. I’ll keep holding for the dividend but I’m not banking on a breakout.

May 26, 2026 · 13:08

Can’t argue with calling it “not dead money.” CL’s never really been a home run hitter, but in this market there’s something to be said for just slowly clawing back. 106 in 18 weeks feels a bit hopeful unless we get a surprise in earnings or a big shift to defensive names though. I see where you’re coming from but I’d be shocked if it moves much faster than it just did.

May 30, 2026 · 23:37

I get the logic, defensive plays like CL are kind of the adult in the room right now. The fact it bounced back after that drop does show some underlying strength. I don’t see 106 in 18 weeks unless we actually get a pretty big swing back into staples though. Hard to hate the idea if you’re just parking cash but not getting my adrenaline up here.

May 31, 2026 · 23:04

106 in 18 weeks for CL would be the most exciting thing to happen to toothpaste since whitening strips. I get the “not dead money” angle but this thing moves slower than my grandma in Costco. If we actually see that kind of rotation maybe it gets spicy, but otherwise I’m bracing for boredom with dividends.

Jun 1, 2026 · 00:53

Guess it’s hard to get hyped for CL in any market, but yeah the fact it’s clawed back from under 80 is something. The 106 target in 18 weeks feels pretty aggressive unless we get some big shift toward staples or a surprise in earnings. I’m not saying it can’t grind up, just that CL isn’t known for big moves lately. I’d temper expectations a bit and maybe look for mid 90s before anything more.