This chart has been a wild ride the past year, but GOOGL at 301 is shaping up for another leg higher. Since last summer it ripped from the 140s all the way through 330 before cooling off a bit, and now it’s been consolidating right around 300 for a few weeks. For a name this big, that kind of move signals there’s serious institutional FOMO lurking and I think the next breakout’s coming sooner than most expect.

Here’s why I’m still bullish even after that monster run. Google’s AI investments are finally starting to show up in their core product suite search, workspace, and especially YouTube recommendations are getting noticeably smarter. That’s translating into real ad revenue growth, not just headline buzz. Between the cost discipline Sundar’s been hammering and the fact that cloud operating margins keep surprising to the upside, the market is finally giving them the multiple they deserve instead of treating them like a bloated tech dinosaur. The competition chatter with OpenAI and Meta is real, but Google’s distribution advantage means they can roll features out to billions instantly no startup can touch that scale.

The risk here is a macro pullback hitting ad budgets, which would drag on the next couple quarters. But with election season ramping up and digital ad spend historically peaking during this time, I think the tailwind outweighs the risk for now. If we see another strong print on advertising or cloud in the next earnings cycle, I’m expecting a fast move to 352.75. The setup is there, volume is solid, and any hint of an AI-driven revenue beat will light a fire under this again.